I used to share my content on all the social media platforms. That’s what I was told by all the training programs and course I’ve reviewed.
I thought I was helping my “brand” but that was a load of crap!
Below I’ll share with you what content works on what social media platforms. It’s important you know what to post on your social profiles, Social media in 2015 is more powerful than it’s ever been. Social proof & social recognition play a part in how far your message travels. BUT that doesn’t mean that all social platforms are equal when it comes to the best place to publicize YOUR message and your brand.
Below is a simple infographic that shows what type of posts work best on these social platforms.
WordPress – On your blog you want to share posts of 1000 words of awesome quality as a minimum. To be a force to be reckoned with, make sure your content is evergreen and add relevant images and video where possible.
Facebook – Facebook is for fun personal updates about what you’re doing and where you are. In the spirit of transparency personal photos and announcements, links to articles that are thoughtful and useful are well received.
Twitter – Tweets should be your industry updates and links always try to add an image . Links to great blog posts. A place to boost the confidences of peeps and inspire them. Quotes funny & inspirational work well.
Pinterests – Pins can lead to anything as long as you’ve original well made images to add. Branded images are best! Pinterest works well for DIY projects, tutorials, any type of craft work, recipies & even your own or shared videos.
Google+ – Link here to articles in your niche and industry. Great for photo’s. [SEO] You can even create ranked chatter with a well written mini post and a unique image with all comments on G+ (don’t link out in this method).
Instagram – It’s all about the opportunistic photograph with Instagram. Certain niches benefit immensely. It’s best practice to steer clear of photo enhancement, overlays especially text overlays don’t really work.
Tumblr – Great for crafting niches, where you can show off your wares. Even though is a blog platform it’s best for photographs and gifs work well on Tumblr too.
LinkedIn – Most certainly your activity here ‘business related’. Post content directly onto Linkedin’s blog platform for best results. Industry news links & personal development links do very well here.
YouTube – For business YouTube is great for all types of tutorials, testimonials and interviews. You can share youtube video on any of your major social channels too.